TikTok is introducing a fresh option that enables them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the service disclosed that it presently contains over 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a widespread launch. This advancement comes amid a rise in content created by AI, spurred by new AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding video streams on a competing service only show clips produced artificially. A significant portion of this content is deemed low-quality AI content, a term for poor-quality, mass-produced content that is often absurd or surreal.
“We know from our community that many people like content created using AI tools, from computer-generated images to science explainers, and we aim to provide users the power to adjust the amount of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
TikTok disclosed that there are now 1.3bn videos on its app tagged as artificially created. In total, more than 100 million media items are uploaded to the platform daily, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Viewers will be in a position to decrease or raise the volume of AI content they watch by using the “manage topic” option in the app and picking the AI content topic. Other topics that can already be modified under the filter cover current affairs, clothing, beauty, and choreography.
AI Disclosure Rules
TikTok’s policies mandate creators to label lifelike AI-generated content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its user guidelines.
In addition, the app will now apply an artificially created tag to content made using its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This measure is aimed to deter users from trying to circumvent the labeling process.
Educational Initiatives
The company is furthermore establishing a two million dollar awareness program for experts and organizations to create informative material about ethical AI use. This project will support non-profit groups dedicated to educating coding and technology.
Content Safety Approach
The platform has defended its content review process, during controversy over proposals to cut jobs for hundreds of content moderators in the United Kingdom. The company is set to cut 439 jobs in its user protection department in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official clarified that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most harmful content ahead of it has to be seen by humans. The platform reported a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with harmful content as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
